# User Growth Startegy
The goal, and also the challenge, with a new network, ecosystem, and infrastructure is to familiarize users with the technology and potentially convert them into token holders.
Meridian recognizes that crypto users seek yield on their assets, with stablecoin yields being the largest market right now. Meridian's USDM enables newcomers to earn yield on a stablecoin while ultimately holding an asset backed by the network’s token, making them token holders in the process.
The benefits coming with foundation subsidizing yield for USDM stakers, lenders or liquidity providers:
1. Attractive yields encourage users to mint $USDM for staking, lending on [Meridian Lend](/earning-with-meridian/lending.md), or providing liquidity. The only way to mint new USDM is by purchasing network tokens from the market, thereby driving up demand for the network token.
2. A significant amount of minted USDM reduces the circulating supply of the network token, lowering market supply and increasing the potential for a price rise.
3. Since USDM is natively backed by the network token, it effectively creates a broad base of token holders through those holding USDM.
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